U Mobile says its upcoming product will set a new industry benchmark

U Mobile might be the underdog among the big 4 telcos in Malaysia but they been quite a disruptor with its value for money proposition. After revamping its postpaid offering with heaps of data, U Mobile is set to announce a new product that’s said to be a game changer for its segment.

We think this could be a new prepaid product and it is likely to offer free unlimited basic internet similar to #Hotlink, #MagicSIM and the new Digi Smart Prepaid. Effectively this could put an end to pay per use charges for internet which U Mobile currently charges RM0.20/MB.

Without giving specific details, they teased that it will offer more data and voice allocation plus extra services to help you stay connected. Apart from free throttled internet and perhaps more freebies, what could U Mobile do to shake up the industry? We’ll find out more from their media event next week, 23rd July after the Hari Raya holidays, so stay tuned.