How creative can one get when it comes to promoting a new smart phone like the HTC One M9? With Robert Downey Jr as their ambassador, you might expect HTC to come up with some hollywood style videos for their latest flagship.
Instead the Taiwanese smart phone maker had commissioned him with a studio to produce a series of shorts that are completely random in nature. The promo site describes: “These playful vignettes juxtapose the sleek, color–‐changing attributes of the new HTC One with timeless pop–‐culture inspirations, from The Prisoner to Andy Warhol to Charlie Chaplin. Viewed individually or as a whole, the M9 Project speaks to the HTC philosophy: One Life. Make it Count.”
What do you think? Watch the series of HTC x RDJ videos after the break.
