Apple wants you to see the Apple Watch not as a smartwatch. Instead Apple wants you to see the Apple Watch as a fine piece of jewelry, a high fashion item. Just take a look at these pages taken from the the March issue of Vogue and you will know what we mean.
The 12-page spread is said to cost Apple “north of US$2.2 million” and it features all three versions of the soon to be released Apple Watch. This includes the ultra-chic 18-karat gold luxe edition, a rubber-strapped and brightly coloured sports edition and the leather-bound standard edition.
True to Apple style, the ad pages look appropriately stylish that resemble jewelry advertising more that an ad for a smartwatch, and perhaps it needs to be for Apple to really differentiate its wearable over the many others that are available in the market right now.
But is the Apple Watch a wearable the focuses too much on form that it sacrifices function? Or can it offer much more than just a stylish design?
[source]
Ahead of the Raya holiday weekend, Tesla Malaysia has just turned on a new SuperCharger…
This post is brought to you by OMOWAY. The production of OMO X, the world’s…
BMW has unveiled the new BMW i3, its first fully electric 3 Series for the…
This post is brought to you by AEON Bank. AEON Bank has introduced several exciting…
The Poco X8 Pro and X8 Pro Max have officially launched and they are now…
Renowned tyre retailer and automotive service provider, Lim Tayar, has recently hosted the 3rd Berbuka…
This website uses cookies.