This Christmas Themed Apple Ad Will Tug Your Heartstrings

Christmas, it’s a wonderful time and with it come some wonderful commercials that capture the essence of the festive season. This one from Apple is one such commercial.

The premise. A young boy seems disconnected with the family. He’s more interested with his iPhone than everything else that’s going on around him. At first glance, it’s easy to assume that he’s more involved in his digital social life than he is with his real life. But what is he up to really?

Head on over to after the jump to catch the commercial.

If you’re curious, here’s the full length home video from the ad.