Categories: NewsVideo

Here’s a Novel Way to Market Samsung’s Smart Stay Feature on the Galaxy S4

The party piece of the Samsung Galaxy S4 is its many Smart Features and a Swiss mobile operator came up with a novel way to market the device.

In the middle of a busy train station in Zurich, Swisscom created this interesting “stare down” booth where passers by stand a chance to win a Galaxy S4 if they could keep their eyes on fixed on the device for a full hour.

The contest was designed to create awareness on Samsung’s Smart Stay feature — one of the many eye-tracking features available with the Galaxy S4.

And as it having your eyes fixated on an object for a whole hour wasn’t challenging enough, there a whole host of distractions that will try to take your eye of the prize. Just take a look at the video after the jump to see what we mean.

It’s a pretty fun marketing stunt. Something we’d like to see done here just so that we can try it out for ourselves. Cool stuff.

Recent Posts

How CelcomDigi and RTM are turning Malaysian students into AI creators

CelcomDigi expands artificial intelligence and technology learning for young Malaysians through a partnership with RTM's…

1 hour ago

Touch ‘n Go Pokémon 30th Anniversary NFC cards are now available in Malaysia, priced from RM29

Touch 'n Go has officially released its new Pokémon 30th Anniversary card series, celebrating 30…

1 hour ago

Malaysian government bans civil servants from using Waze navigation app

All Malaysian civil servants have been barred from using the navigation application Waze with immediate…

1 hour ago

BYD Flash Charger installation underway at Denza Balakong

Denza Balakong has been spotted as the next BYD Flash Charger location in Malaysia. Notably,…

17 hours ago

ShopeePay Money+ offers up to 5% p.a. daily returns: Here is what you need to know

If you use ShopeePay, you might have spotted promotional banners highlighting Money+ with daily returns…

17 hours ago

Didn’t pre-order iPhone Duo? Don’t queue at Apple Store TRX this Friday

If you missed out on the iPhone Duo pre-order last week, don't expect to walk…

19 hours ago

This website uses cookies.