HTC Malaysia revises pricing for Android devices

HTC Malaysia has officially announced its new reduced retail pricing for HTC Wildfire S, HTC Chacha, HTC Salsa and the HTC Sensation.

The HTC Wildfire S which previously retails at RM1,099 is now priced at RM899, which is a RM200 reduction. Meanwhile, the 2 Facebook oriented devices, HTC ChaCha and HTC Salsa are sold at RM799 and RM999 respectively. When announced, the ChaCha was going for RM1,099 and the Salsa at RM1,499.

The HTC Sensation meanwhile is still at RM1,799 as reported earlier this month. The reduction took place right before the HTC Sensation XE was announced at RM1,999.

Overall, the reduction of price is welcomed as there are plenty of decent 1GHz Android devices hitting below the RM1,500 mark such as the Sony Ericsson Xperia ray, LG Optimus Black and Samsung Galaxy S Plus.

When it comes to entry level Android devices, HTC isn’t really known for offering devices below the RM1000 mark. With this new revision, hopefully they will make waves with the entry level users. In the coming months, we are expecting more decent Android devices with lower pricing to enter the market which may make it tough for HTC in this segment. The next lowest entry device from HTC would be the HTC Explorer which is slated for Q4 this year.