We visited Happy Prepaid’s website recently and we got a surprise on their splash screen. It looks like Happy Prepaid has segregated into Happy for the rest of us and a Bahasa Malaysia only version of Happy Prepaid for Kelantan & Terengganu.
So what’s with Happy Prepaid for Kelantan & Terengganu?
When we access the section for our East Coast folks, the biggest message that caught our attention was “Anda Jawab. Kami Bayar” which means “You answer, we pay”. Happy Prepaid is paying 3 sen / minute for each answered call. We believe this is one of the first paid to answer calls feature in Malaysia.
Normal call rates are at 15 sen/minute to all networks and SMS are charged at 1 sen/SMS for same network or 6 sen/SMS to others. There’s no mention of free calls for certain period or happy hour rates of the normal Happy Prepaid that we’re used to.
It looks pretty obvious that Happy Prepaid is countering the latest aggressive rates from TuneTalk. This offering however isn’t exactly new just that it is only now that Happy had made this Kelantan/Terengganu plan visible online.
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