We highlighted DiGi‘s “ride the wave” promotion campaign building up to the World Cup earlier.
It’s nothing out of the ordinary, with contest that offers free SMS and trips to any football match in the world as prizes. DiGi’s also offering special edition prepaid top-up cards along with some paid content services revolving around football updates based on SMS and MMS with news alerts, caller tunes and fantasy football availabe for purchase.
Pretty standard stuff. What caught our attention was a series of curious viral videos produced to promote the campaign. Earlier, DiGi had released three mysterious videos that looks something from 24, we could make out what the videos are all about.
Now with the release of the latest and final video, its pretty clear that the videos were just buzz builders to highlight the promo. Nevertheless it’s pretty funny we think.
Check out the video after the jump.
DiGi’s Bola! Bola! Bola! campaign ends on 11 July and is open to DiGi customers who reload a minimum of RM10 to DiGi Prepaid and Prepaid Internet lines or activate new DiGi Postpaid Friends and Family numbers.
For more details head on over to the Bola! Bola! Bola! promo site here.
