Kia Sales Malaysia (KSM) has launched its first-ever Kia Ownership Experience initiative as the brand continues its efforts to strengthen after-sales support and rebuild customer confidence in Malaysia.
Taking place from 11th to 17th May 2026 at the Kia Glenmarie flagship 3S centre, the week-long initiative gives Kia owners, media and the public a closer look at the brand’s after-sales operations, technical support capabilities and long-term ownership plans in Malaysia.
In case you missed it, KSM took over Kia Malaysia’s marketing, sales, and ownership operations starting January 2026. This comes after Kia and Bermaz ended their 4-year partnership.
Kia Ownership Experience to rebuild customer confidence
Kia Sales Malaysia President and CEO Hyung Ho Kim said, “Through the Kia Ownership Experience, we aim to build closer relationships with our customers while supporting measurable improvements in our after-sales offerings across our growing network.”
According to KSM, the initiative is guided by three priorities: Return, Rebuild and Reposition, as the company aims to improve customer confidence through better service standards, technical support and ownership experience.
KSM said there are over 262,000 Kia vehicles sold in Malaysia so far, and the Kia Ownership Experience initiative is also aimed at reconnecting with existing owners including those with older models.
Get your Kia inspected by a Senior Technical Manager
One of the key highlights of the initiative is the participation of Kia Senior Technical Manager of Ownership Operation Team, Mr Hyung Gyu Choi during the campaign period. He has over 34 years of after-sales and technical service experience with Kia globally.
Throughout the event, Choi and KSM’s technical team will inspect over 100 Kia vehicles including the Forte, Cerato, Optima, Picanto, Sorento, Grand Carnival, Sportage and Sephia. Participating customers with confirmed appointments will also receive complimentary engine oil, original Kia windshield wipers and a car wash after inspection.
KSM has revealed that some participating Kia vehicles have accumulated more than 400,000km, which reflects the long-term durability of their vehicles under Malaysian driving conditions.
Kia Sales Malaysia Managing Director Emily Lek said the company is focusing on strengthening dealer operations, reducing running costs and improving parts availability through its dedicated 35,000 sq ft parts warehouse.
KSM added that it is also in the midst of setting up its own Body and Paint Centres. In the meantime, repair works are still handled by its existing service dealer network.
She added that KSM’s structured 10-step service process is designed to improve customer confidence throughout the ownership journey, covering everything from appointment booking and consultation to vehicle delivery and follow-up.
Kia Maintenance Plans from RM2,980
The event also marks the introduction of the new Kia Maintenance Plan, a prepaid servicing package that allows owners to lock in servicing costs for up to five years regardless of future increases in labour, parts or engine oil prices.
The maintenance package currently covers selected Kia Sportage and Kia Carnival variants under Phase 1, with KSM planning to expand the programme to cover more models under Phase 2. According to KSM, the current service clinic initiative is also part of its effort to gather more ownership data and feedback from customers.
The Kia Maintenance Plan covers:
- Full synthetic engine oil and oil filter replacement
- Cabin filter replacement
- Engine air filter replacement
- Brake fluid replacement
- Spark plug replacement
- Comprehensive multipoint vehicle inspection
For the Kia Sportage 1.6T, the plan costs RM2,980 for five years or 50,000km, based on a 10,000km or one-year service interval.
Meanwhile, the Sportage 2.0 plan costs RM3,680 for five years or 75,000km with a 15,000km or one-year service interval.
For the Kia Carnival 2.2D lineup including the 7-seater, 8-seater and 11-seater variants, the maintenance package is priced at RM3,580 for five years or 50,000km based on a one-year or 10,000km service interval.
Kia has plans to expand EV-ready service centres
For Kia EV owners, KSM said it currently has two EV-ready service centres in Malaysia. The company is also working on expanding its EV after-sales network, which requires further investments in equipment, diagnostic tools and technician training to support high-voltage battery systems.
According to JPJ registration data, there are currently 191 Kia EVs registered in Malaysia, consisting of 120 Kia EV6 units, 11 Kia Niro EV units and 56 Kia EV9 units.
During the media briefing, JomCharge also introduced its new Platinum EV Charging subscription plan. Priced at RM39.90/month, subscribers can enjoy 25% off charging rates across the JomCharge network with no discount cap.
Kia EV owners can also redeem a complimentary one-month JomCharge Platinum membership during the Kia Ownership Experience event at Glenmarie.
Kia Glenmarie Flagship 3S Centre operated by Circle & Carriage
KSM also confirmed that the Kia Glenmarie flagship 3S centre (formerly operated by Dinamikjaya) will soon be operated by Cycle & Carriage. They were recently appointed as an authorised Kia dealer partner last week.
The facility spans 39,240 sq ft and includes 20 service bays equipped with manufacturer-approved diagnostic systems and specialised maintenance tools. The same building also houses Kia’s Asia Pacific Training Centre.
The Kia Ownership Experience Family Day initiative runs from 15 to 17 May 2026. It will feature technical engagement sessions, vehicle maintenance activities, promotions and showcases from partners including TotalEnergies, Goodyear, Trapo and EV Connection.
