This post is brought to you by Tune Talk.
Tune Talk has launched a new nationwide campaign called The Real Tuney, marking its first major brand initiative for 2026 and putting the spotlight on its long-running mascot alongside its 5G services.
According to the telco, the campaign is intended to reintroduce Tuney to a new generation of users while reinforcing Tune Talk’s positioning around speed, connectivity, and everyday digital use. The mascot will feature prominently across upcoming video content and social media activations throughout the year.
The campaign will also include on-ground activations, starting with a public appearance at Pavilion Kuala Lumpur. During the activation, Tune Talk representatives and the Tuney mascot will distribute merchandise to the public, creating meaningful engagement between a real-life Tuney and the public.
Tune Talk said the campaign theme, Stay Real, Rain or Shine, is meant to reflect consistency and authenticity, concepts the brand has associated with since its early years.
The telco added that The Real Tuney will run throughout 2026, supported by online content, physical activations, and social media engagement under the hashtag #TheRealTuney.
