Maxis via Twitter have just announced that they are the official mobile broadcaster for the 2010 FIFA World Cup. What’s interesting about all this is that Maxis will be streaming all 64 matches live to mobile phones complete with full match replays viewable online. Maxis is the first operator in the world to provide such a service.
Maxis says that it will deliver 400kbps video streams for the live matches.
To deliver the content, Maxis has developed app available for free to support Android and Blackberry devices. The same app is available for the the iPhone as well.
The app will provide World Cup updates including match analysis, daily news updates on the World Cup, along with full match fixtures and results. All this for free.
Oddly enough, there’s no updates on the Maxis website about any of this. Even its lifestyle portal MyLaunchPad, has no mentions of this latest development.
We’ll let you know once the app is available for download.
