Media Selangor Sdn Bhd has officially launched its SAMA campaign, a new initiative designed to increase ground-level engagement through a series of roadshows across the state.
Launched on February 12 by the company’s Revenue Generation Cluster, the campaign marks a strategic shift for the state-owned media entity. While traditionally focused on news and digital content, Media Selangor is now expanding its operations into event management, community workshops, and strategic partnerships.
From State Newsroom to Multi-Service Agency
To understand this shift, it is important to look at Media Selangor’s traditional role. Since its establishment in 2009, the organisation has served as the primary communication bridge between the Selangor State Government and its citizens.
Operating under Menteri Besar Selangor (Incorporated) [MBI Selangor], it is best known for its flagship news brands, including the Malay-language newspaper Selangorkini, the English-language Selangor Journal, and SelangorTV.
For over 15 years, its core mission was information delivery, ensuring state policies and local news reached the public through free print and digital platforms. The launch of the SAMA campaign represents a significant departure from this news-only model.
A Focus on Ground Activation
The SAMA campaign is built around ten specific themes, each prefixed with the word Sama (meaning “together”), to address various aspects of community life. These include:
- Sama Sihat & Sama Glow: Health and beauty workshops.
- Sama Hustle: Entrepreneurship and skills development.
- Sama Didik: Academic and educational initiatives.
- Sama Alam & Sama Kasih: Sustainability projects and community welfare (CSR).
- Sama Budaya & Sama Jiwa: Cultural heritage and spiritual well-being programs.
The campaign will be executed through roadshows in local districts, visits to schools and higher learning institutions, and collaborative programs with the Selangor state government.
Strategic Business Evolution
The launch signals Media Selangor’s evolution from a traditional news outlet into a diversified business entity. By utilising its Revenue Generation Cluster, the organisation aims to act as a “strategic connector” between government initiatives, private sector vendors, and the public.
Beyond reporting the news, the company now offers specialised services in seminar organisation, integrated communication campaigns, and crisis management.
According to the organisation, the SAMA campaign is intended to create a collaborative ecosystem where vendors can reach local communities directly while providing residents with access to practical skills, health services, and economic opportunities.
For more information regarding the SAMA campaign, check out Media Selangor’s website.
