The government has approved the development of the e-Mobility Service Platform (eMSP), which will unite the EV charging infrastructure in Malaysia. This was revealed by the Prime Minister Anwar Ibrahim via social media.
The decision was made during the National Energy Council meeting this week. Aside from eMSP, the meeting has also discussed the Natural Gas Roadmap and national renewable energy targets, as well as electricity demand and supply projections for data centres.
According to the social media post, the eMSP will “integrate and coordinate the operation of EV charging stations nationwide,”. While the Prime Minister did not provide further details regarding the platform, we went on a search to find additional information that can provide additional context to the announcement.
Who are the people behind eMSP?
Back in February 2024, the Malaysia Automotive, Robotics, & IoT Institute (MARii), ACO Tech, and Geno signed a Memorandum of Collaboration (MoC). The MOC resulted in the publication of a white paper, which was announced at the Malaysia Autoshow 2024.
So, what is the project that they are working on under this MoC? Yup, the eMSP.
Interestingly enough, MARii issued a Request for Proposal (RFP) earlier this year to look for a technical provider and developer for eMSP. With that and considering MARii’s connection with the automotive industry, it is highly possible that MARii is spearheading the eMSP project, but we are not sure if ACO Tech and Geno are still in the picture.
How about the PLANMalaysia’s unified EV app?
Meanwhile, news broke out back in March that the Town and Country Planning Department (PLANMalaysia) is working on a unified app for EV charging. This is in order to address the current inconvenience among EV users: fragmented charging apps and accounts.
At that time, PLANMalaysia said the agency had already begun discussing the app with other government agencies such as Malaysian Green Technology & Climate Change Corporation (MGTC) and the National Digital Department. However, there have been no follow-up updates since then.
That being said, I have stumbled upon a rather interesting photo set on PLANMalaysia’s official Facebook page. According to the description on the photo set, the agency has organised a briefing regarding the proposed unified digital platform for EV charging on 23 July 2025.
Among those that were in attendance were officials from MGTC as well as Malaysia Zero Emission Vehicle Association (MyZEVA), a non-governmental organisation that represents the BEV industry in Malaysia. The description on the photo set also said that a company called HISPEEDCity has presented a proposal of a “special system” involving Charge Point Operators (CPOs) that would make it easier for EV owners to locate EV chargers.
We then found the same photo set on the HISPEEDCity website as well, but with a slightly different description:
“Our presentation highlighted the proposal for ONE unified digital system connecting all Charge Point Operators (CPOs) nationwide, which aimed at improving the EV user experience by simplifying how users locate EV charging stations on real time, 24/7, from search, book, pay & charge.”
Upon browsing other parts of the website, such as this one, it appears that HISPEEDCity’s expertise mainly revolves around app-based smart parking with a License Plate Recognition (LPR) system. The company also said it is able to provide a QR-based gantry gate solution with eWallet integration as well as a Multi-Lane Free Flow (MLFF) tolling system.
There is nothing on the website that suggests HISPEEDCity has worked on any project that is related to EV charging infrastructure. So, I’m not sure if the company has enough or even the right experience to develop and/or operate a national-level unified EV charging platform or app.
Other attempts at unifying Malaysia’s EV charging infrastructure
Truth be told, there were already several efforts by the CPOs and automotive players themselves to unify Malaysia’s EV charging infrastructure before yesterday’s revelation by Prime Minister Anwar Ibrahim.
In mid-March 2023, Gentari, JomCharge, and ChargEV signed the landmark roaming agreement that has enabled their EV chargers to be accessible on each other’s mobile apps. This has allowed EV owners to access these chargers without the need to download multiple apps.
Then, in July this year, ChargEV, DC Handal, JomCharge, and Carput Zap teamed up to form the eRoaming Hub Alliance. Also open to other CPOs, they are working to come up with a unified platform that enables effortless EV charging through a single interface or account, regardless of the CPO.
Perhaps the best example in Malaysia at the moment for a unified EV charging experience is Pro-Net’s integrated EV charging platform, developed by ACO Tech. The platform allows Proton e.MAS and Smart EV owners to access around 90% of public EV chargers in Malaysia through Proton e.MAS and Hello Smart apps.
Perodua is also working to have a similar integrated EV charging experience on its P-Circle super app, which will support its upcoming EV. Once fully implemented, users can access around 80% of public EV chargers across Malaysia through the app.
