This post is brought to you by OPPO.
Whether you are an amateur photographer picking up the craft for the first time or an expert looking for a trusty smartphone to be your partner on your photography adventures, the OPPO Reno series has consistently been a creator’s companion, transforming anyone into a better photographer.
Our expectations for smartphones have evolved throughout the years and OPPO has noticed that its customers expect more out of the smartphone’s camera. Mobile photography went from taking “clearer pictures” to “nicer pictures” and now to pictures with beautiful layers of contrast with light and shadow.
By understanding this expectation, OPPO continues to engineer hardware and software breakthroughs in mobile camera technology, making it possible to bring you industry-leading imaging innovations.
Portrait photography on smartphones has been gaining popularity and OPPO noticed this trend very early on. According to OPPO’s internal data, among all the photography behaviours of smartphone users in APAC, portrait accounts for 30.1% of it, which ranks it as the No.1 scenario.
As such, OPPO’s Reno series keeps pushing the boundaries of mobile photography within its series with each new model, positioning itself as the Portrait Expert. This goes hand in hand with the brand’s pursuit of “inspiration ahead” where each product aims to inspire users with its one-of-a-kind portrait imaging capability.
Since its inception in 2019, the OPPO Reno series has undergone multiple innovative upgrades with the aim of bringing you the ultimate portrait photo-taking experience. When it comes to inspiring you to become a portrait expert, OPPO provides a rich world of mobile photography features to produce more true-to-life images, one Reno at a time.
Here are just some of the standout features of the OPPO Reno series starting with the first three generations.
OPPO Reno 1 to 3: The phones that set the stage for the Reno series
With OPPO Reno 1 to 3, you were introduced to features such as the innovative shark fin-style, 16MP f/2.0 selfie camera which pops up from the top of the phone and offers users a 79.3-degree field of view.
Reno 2 and Reno 3 solved the days of shaky, amateur videography with the Ultra Steady Video mode that brought you an exceptionally clear and smooth video experience, approaching the quality level of a purpose-built action camera.
OPPO Reno 4 and 5: Leading users into perfecting the beautification portrait experience
The OPPO Reno4 Pro, with its campaign tagline “Clearly The Best You”, focused on enabling you to capture more creative portraits like Night Flare Portrait, which provides a stunning bokeh effect by blurring light sources in the background while keeping the subject in focus. AI Color Portrait was another cool mode that kept the colour of the subject while turning the background black and white.
Then came the OPPO Reno5 Pro with its invitation to “Live the Infinite” by embracing the infinite opportunities of photo-taking. With upgraded camera features including advanced light processing, colour processing, and post-processing technology, its purpose was to help you capture everything in a simplified way.
You were also treated to a slew of new features such as the OPPO Full Dimension Fusion (FDF) Portrait Video System which deeply integrates strong hardware, flexible software, and smart algorithms to significantly improve video quality and portrait effects, offering a premium video experience.
An OPPO Reno5 Pro user who is a photographer and a videographer said, “The Reno5 Pro, with its amazing features like Dual-view and AI highlight, allows me to create more creative and entertaining content for my clients. It’s not just about content creation though; the Reno5 Pro performs exceptionally well in all aspects. Editing videos on the go is a breeze thanks to its powerful hardware, and gaming is a smooth experience without any lag.” He had the device recommended to him by a colleague who is a fellow Reno series user.
OPPO Reno 6: Enabling DSLR-like portrait effects
“Capture Your Life in Portrait” was the message that the OPPO Reno6 Pro aimed to deliver with its innovative imaging technology that introduced a cinematic bokeh effect to not only photos but videos as well. Called Bokeh Flair Portrait mode, it makes the bokeh effect in photos and videos look like they were captured on a DSLR camera.
OPPO believes the value of videography lies in recording people, things, special moments, and emotions in high definition.
OPPO Reno 7 and 8: Great leap forward in imaging quality, a master in low-light portrait
Next came the OPPO Reno7 Pro 5G which saw the Reno series enter a new focus era with features that enabled you to capture DSLR-like portraits in the Portrait Mode and Bokeh Flare Portrait Video. It was also the first Reno model to carry the Portrait Expert name.
The focus on portrait photography was due to popular demand. According to OPPO’s internal data, portrait photography accounts for 28.4% of all shooting scenarios of Malaysian OPPO smartphone users. This is precisely why the OPPO Reno series has been on the path of improving the “portrait expert” experience for you.
For one user, the device’s camera was what sold her on the sleek Reno7 Pro. “I’ve been using the Reno7 for almost a year now, and let me tell you, the camera is mind-blowing! Seriously, it’s my go-to for capturing fun and creative photos. The features and quality, especially for portraits, are simply cool,” she remarked.
It was then followed by the OPPO Reno8 Pro 5G, which put an emphasis on capturing ultra-clear night portrait photos. The phone used complex AI noise reduction algorithms and an advanced image signal processor to ensure photos are ultra-clear even in the darkest of nights. In addition, the Reno8 Pro 5G also featured dual Sony flagship sensors with the IMX709 for the front camera and the IMX766 for the rear camera.
Excited about the unveiling of the next OPPO Reno model?
The OPPO Reno series has undergone many feature upgrades over the years to provide you with a rich portrait photography experience. So, it’s only natural that you have been looking forward to the next experience in the Reno series.
Well, the moment that you’ve been waiting for is finally here as OPPO is set to launch the new OPPO Reno10 series in Malaysia on the 6th of July 2023 at 11am. You can watch the live stream on OPPO Malaysia’s official Facebook page.
With the Reno10 series, OPPO has hit another milestone for the Reno series by offering a Pro-level portrait experience on a smartphone. This is a testament to the Reno series being the Portrait Expert.
For more information on the OPPO Reno10 series, you can visit https://www.oppo.com/my/events/reno10-series-launch/ and register your interest to be notified when the phone is available for purchase.
