It’s almost time for Netflix to start charging its users extra for sharing passwords, as they aim to make the change by the end of this first quarter of 2023. The platform has been warning us about this since 2021.
According to Netflix’s recent earnings report, users “in many countries” will also have the option to pay extra if they want to share Netflix with people they don’t live with. This means that sharing passwords will still likely be free if you live in the same household, but it means you have to pay extra if someone who doesn’t live with you wants to share your account.
“While our terms of use limit the use of Netflix to a household, we recognise this is a change for members who share their account more broadly. As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with,” Netflix writes.
I’m not exactly sure how this would work, considering that people who live with you would also want to use the account if they’re traveling—or living somewhere short-term. They have yet to explain in detail how paid sharing would work, but I don’t want to rush them.
Netflix also shares that they expect “some cancel reaction in each market” when they roll it out. They explain that it happened when they testing paid sharing out in Latin America.
“But as borrower households begin to activate their own standalone accounts and extra member accounts are added, we expect to see improved overall revenue, which is our goal with all plan and pricing changes,” said Netflix.
Additionally, the platform said that they “worked hard to build additional new features that improve the Netflix experience”, including the ability for members to review which devices are using their account and to transfer a profile to a new account. It has also recently released a refresh of its UI for its iOS app, and it’s “more fluid, delightful and polished”.
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