Streaming TV channels on YouTube could be the new norm soon

YouTube is reportedly testing out free, ad-supported streaming TV channels for select users and channels. The platform is also currently in talks with other companies to bring not only whole TV channels, but also more TV shows and movies for YouTube users.

Currently, I’m able to find Korea’s KBS WORLD TV available for live TV channel streaming on YouTube—which I’ve taken advantage of previously to watch K-pop performances in real-time. Another channel that has been streaming live for a while now is Malaysia’s Astro Awani.

Additionally with YouTube’s own ads, streaming the TV channels would also showcase ads mean just for the channel itself. So, if the platform’s test is effective, YouTube may ask the channels for a 45% cut of the ad revenue. This is also YouTube’s deal with content creators as well.

Platforms like Roku are already offering Free Ad-Supported Streaming Television, or FAST. However, platforms like Roku aren’t available in Malaysia. YouTube offering FAST to more countries, including Malaysia, could make channels from other countries accessible to Malaysians.

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