Apple Store customers may soon be able to shop using augmented reality. Here’s how it would work

Mark Gurman for Bloomberg has reported that there will be a future version of the Apple Store app that will offer an augmented reality feature. He reported it in his newsletter that also talked about what else to expect in Apple’s lineup this year.

Customers would be able to use the app and point at an Apple product in-store to find out more information about it. The augmented-reality capabilities would activate when a user enters one of its retail locations. 

“The idea is that customers could point their iPhone toward a product—like an Apple Watch band or a Mac—and a graphic would overlay on the screen to provide get more information about pricing and specifications,” wrote Gurman.

Gurman also explained that Apple has been working on the feature since at least 2020, and has been testing it at stores in recent months. However, it’s unclear when the new app feature will be made available to the public.

“The feature would accompany an API for developers so that other retail outlets could take advantage of it as well,” continued Gurman.

The newsletter also noted that the feature would be “one of Apple’s most significant AR-related launches to date” and “a taste of what’s to come with the headset”. Gurman said that he was told Apple is aiming to unveil its own high-performance AR-based headset this year ahead of the annual Worldwide Developers Conference in June.

Other Apple products expected to come out this year are the new MacBook Pros that “have the same designs and features as the current 14-inch and 16-inch models” but include M2 Pro and M2 Max chips. They are expected to come out byt the first half of this year.

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