Fast food joints have been jumping on the meat-free train more often. And McDonald’s is not a stranger to it, introducing the PLT customers in the U.S. and Canada. But after ending their PLT pilot, they are introducing a new Beyond Meat collaboration to a few locations in the U.S.—the McPlant.
“Next month, McDonald’s USA is conducting an operations test of the McPlant, a delicious new plant-based burger, for a limited time in eight select restaurants across the U.S.” said McDonald’s in their press release.
Their previous Beyond Meat collaboration, the PLT, includes a patty made with Beyond Meat. If you aren’t familiar with Beyond Meat, it’s plant-based meat made to taste close to the real thing. However, it’s also important to note that the burgers at McDonald’s and almost every other fast food joint will likely be cooked on the same grill as beef burgers—so it might not be classified as purely vegan or vegetarian.
As for the McPlant, the patty is made from plant-based ingredients like peas, rice and potatoes and features a sesame seed bun with tomato, lettuce, pickles, onions, mayonnaise, ketchup, mustard and a slice of American cheese. It almost sounds like the McVeggie, a burger sold in India. However, the McPlant will not have McVeggie’s same fried and breaded patty.
McPlant is also now a completely new item. It had been introduced in Sweden, Denmark, the Netherlands, Austria and most recently the U.K.—with the U.K. variant going the extra mile by cooking it separately from other McDonald’s burgers and sandwiches using dedicated utensils. The fast food joint will be testing the plant-based burger for a limited time starting 3 November at Irving and Carrollton, Texas, Cedar Falls, Iowa, Jennings and Lake Charles, Louisiana and El Segundo and Manhattan Beach, California.
There’s no news if McDonald’s will bring the McPlant to Malaysia. While it’s more common to introduce plant-based fast food items nowadays in Malaysia, it doesn’t look like it’s that popular to order here. KFC’s Zero Chicken Burger tastes like chicken, but it’s slightly higher price point doesn’t make it too enticing to order.
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