YouTube Works—an awards platform for YouTube advertisements—honoured brands and agencies, as well as the biggest content creators of 2020 in Malaysia. Besides creator channel Les’ Copaque receiving the coveted Diamond Creator Award, the Libresse advertisement called ‘Know your V’ wins Ad of the Year.
The creators of the animated twins Upin & Ipin was not only honoured with having one of their tweets being “most retweeted and liked” in Malaysia, they also celebrated their milestone of 10 million subscribers back in June this year. This would make then Malaysia’s first (and currently, only) YouTube channel to receive the Diamond Creator Award.
Along with that, 22 Gold Creator Awards were handed out in 2020. This means that there are now a total of 58 channels in Malaysia with more than 1 million subscribers. The new additions include Baby Shima, and Among Us animator AAC Dream.
But the biggest winner of the event was Libresse—the feminine hygiene products brand that won the Ad of the Year award for its entry “Know Your V”. It also won the award for Best Ad in Personal Care & Health. Created by Havas Immerse and Think Tank, the ad sought to break taboos of “getting to know your vagina” in a bold approach.
Here’s the full list of winners of the YouTube Works Awards 2020 in Malaysia:
Best Ad in Food & Beverage
MILO Malaysia – 70 TAHUN KEBAIKAN #MILO70Tahun
Agencies: Ogilvy Malaysia, Zenith Malaysia, Spring Creek, MILO Malaysia
Best Ad in Personal Care & Health
Libresse – Know Your V
Agencies: Havas Immerse, Directors Think Tank
Best Ad in Financial Services & Institutions
Hong Leong Bank – The Grown Ups’ Table
Agencies: Naga DDB Tribal, m/Six, Fastman Studios
Best Ad in Retail & Restaurants
Toppen Shopping Centre – #KitaDLL 2020
Agencies: Ensemble Worldwide, UM, Directors Think Tank, Two AM Music Studios
Best Ad in Technology
Grab Malaysia – CNY 2020: HUATever you want, Grab got!
Agencies: Fishermen Integrated, Grab Malaysia
Best Ad in Telecommunications
Maxis – My father’s RM1 grandfather stories
Agencies: OPTM (One Publicis Team Maxis), DanKhoo Production
Best Storytelling for Occasions
Tenaga Nasional Berhad (TNB) – CNY 2020 – #RealityNotVirtual
Agency: Reprise Digital
Best Collaboration: YouTube Creators & Brands
Toppen Shopping Centre – #JelesEk – Joe Flizzow ft Joyce Chu
Agencies: Ensemble Worldwide, UM, Reservoir World
Force for Good (COVID19 Edition)
Celcom Axiata Berhad – MeReka Merdeka | Filem Pendek Hari Kebangsaan 2020
Agencies: M&C Saatchi Malaysia, MindShare Malaysia, Watermelon Productions, Passion Pictures Sdn Bhd, Director Cheong HH
Best Creative Innovation
Grab Malaysia – Grab Delivery Doodles (powered by Google)
Agencies: Grab Malaysia, Google
Best Media Innovation
McDonald’s Malaysia – Fenomena Ayam Goreng VIRAL #TakPastiJanganViral #AyamGorengViral
Agencies: OMD, Leo Burnett, Layar Lucida, Amy Search, Nabila Huda
YouTube Malaysia Ad of the Year 2020
Libresse – Know Your V (overall winner)
Agencies: Havas Immerse, Directors Think Tank
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