Carlsberg and Riding Pink offers RM10 off e-hailing rides for women

In celebration of the International Women’s Day which falls on March 8th, Carlsberg Malaysia and Riding Pink is offering women, RM10 off rides in Klang Valley. Riding Pink is a women’s only e-hailing service and the offer will run from now until March 28th.

This collaboration between Carlsberg Malaysia and Riding Pink is part of #CelebrateResponsibly, Carlsberg Malaysia’s annual responsible drinking campaign. #CelebrateResponsibly advocates for responsible drinking. This also includes no drinking and driving if an individual’s blood alcohol content is higher than the legal limit of 0.08%.

This campaign aims to cultivate a society with ZERO irresponsible drinking. This is also part of the United Nations Sustainable Development Goals (SDG) target 3.5 and 3.6. These targets are, to strengthen the prevention and treatment of substance abuse, including harmful use of alcohol and to halve the number of global deaths and injuries from road traffic accidents by the year 2020, respectively.

To book a ride on Riding Pink, download the app from Google Play or App Store. Use the promo code CELEBRATERESPONSIBLY to enjoy up to RM10 off rides in the Klang Valley. This promo can be redeemed on Friday and Saturday evenings between 7pm and 12pm within the Klang Valley. The subsidised rides are valid for the first 500 redemptions between 6 March to 28 March.