International Women’s Day is almost upon us! The 8th of March 2020 will mark the annual celebration of social, economic, cultural, and political achievements of women, along with the continued call for more gender equality. And to celebrate notable achievements by women around the world, Apple has just released a new Behind the Mac video.
Set to Beyonce’s track from 2014, ***Flawless ft. Chimamanda Ngozi Adichie, the short film—if you can call it that—is a compilation of a number of influential, successful, and powerful women that have made an impact.
The following is a full list of individuals that have been featured:
00:01 — Malala Yousafzai: The youngest Nobel laureate for her work on girls’ education.
00:02 — Ava Duvernay: Director known for “Selma” and “When They See Us.”
00:04 — Marie Kondo: Tidying expert, bestselling author and Emmy-nominated television star.
00:07 — Greta Gerwig: Director known for “Lady Bird” and “Little Women.” 00:09 — Gloria Steinem: Women’s rights activist who helped start second-wave feminism.
00:11 — Lady Gaga: GRAMMY®️ & Oscar winning artist and founder of the Born This Way foundation.
00:13 — Megan Rapinoe and Shannon Boxx: World Cup champions fighting for equal pay.
00:15 — Olivia Wilde: Actor and director known for her feature debut “Booksmart.”
00:17 — Diane von Furstenberg: Fashion designer and founder of the DVF Awards.
00:19 — Elizabeth Banks: Actor and director of “Pitch Perfect 2” and “Charlie’s Angels.”
00:21 — Alicia Keys: GRAMMY®️ winning artist, touching hearts and inspiring the world through her art.
00:23 — Lilly Singh: The first woman to host a network late-night talk show in 30 years.
00:25 — Audrey Gelman: C.E.O and first visibly pregnant woman featured on a business magazine cover.
00:27 — Black Mamba: South Africa’s women-run anti-poaching unit.
00:30 — Victoria Monét: On-the-rise artist and GRAMMY®️ nominee, known for her hit songwriting.
00:32 — Tarana Burke: Founder of The ‘me too.’ Movement.
00:34 — DJ Switch: A 12-year-old DJ and founder of the DJ Switch Foundation for education.
The video features black and white images of the aforementioned women, ranging from activists to filmmakers, and a pretty diverse set of individuals. Of course, each photo depicts the featured individual using a Mac of some sort—a MacBook, and iMac, and so on—which is in line with the Behind the Mac series.
In the past, other videos in the series have included the use of anime characters, while creators using Macs for art, education, coding, and other creative tasks have also been featured. The latest video in the Behind the Mac series, however, is one that celebrates the integral roles played by women in today’s society.
Of course, having a Mac front-and-centre of each photo used in the video/slideshow is unavoidable.
