If you’ve ever wanted to have your picture up on an Apple billboard, now is your chance. Apple is calling for submissions worldwide for its next Shot on iPhone campaign. Submissions are accepted from now until February 7.
After which a panel of judges will review the submissions and select ten winning photos. The selected photos will be announced sometime in February and will be featured on billboards in selected cities, Apple retail stores and online.
Your picture will be evaluated by a panel of esteemed judges including Phil Schiller, Apple’s senior vice president of Worldwide Marketing and Pete Souza, the chief official White House photographer for President Obama.
So having being selected for the campaign will definitely be an honour but if you’re expecting to get some form of payment from Apple for using your photo on their billboard, don’t hold your breath as there will be no cash incentive for those who their pictures make the cut.
Update [20190125]: Apple has reached out to us to clarify that photographers who have their photos selected will be paid a “licensing fee”. Apple has also updated their original newsroom announcement and rules for the “Shot on iPhone Challenge” accordingly:
Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.
You can view the updated rules here.
Check out some of these images that were shot using the iPhone:
Post your best photo taken on iPhone to Instagram or Twitter with the #ShotOniPhone hashtag to participate in the the Shot on iPhone Challenge. Weibo users can participate as well using #ShotOniPhone#. In the image caption, note which model was used.
Alternatively, you can also submit the photo in its highest resolution to shotoniphone@apple.com with the file format ‘firstname_lastname_iphonemodel.’
Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app or with third-party software. Submissions for photos begins at 12:01 a.m. PST on January 22 and ends at 11:59 p.m. PST on February 7.
You must be 18 years of age or older to participate, and this challenge is not open to Apple employees or their immediate families.
For the full official rules click here.
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