Categories: Digital LifeNews

New YouTube ad format will bring unskippable “Bumper ads”

YouTube is planning a new ad format for their videos, and the new format, called “Bumpers” will feature unskippable 6-second ads in front of videos in the place of the longer, skippable ads we’re used to.

The new ad format was announced through an Adwords blog where they will be replacing the current style of full-length ads. The good news is, the Bumper ads will only run for six seconds tops (sort of like a Vine), which means the people making them will have to get creative in squeezing in content in those tiny ads.

They haven’t announced when exactly they will be rolling out the feature though, but they said that the short form Bumper ads are coming to mobile and tablets users soon.

If you wish to opt out you can pick up either a Google Play Music or YouTube Red subscription which would remove the ads entirely.

What do you think about this change? let us know in the comments.

[SOURCE, 1]

Recent Posts

Solar ATAP will only offset Energy Charge for domestic customers?

The new Solar Accelerated Transition Action Programme (ATAP) is on track for launch on 1…

2 minutes ago

JomCharge x DBKL turns on third EV charging location at Sri Hartamas

JomCharge x DBKL continue to turn on more street level EV chargers and the latest…

3 hours ago

Perodua QV-E now available in more locations: Battery fee is RM275/month ALL-IN

Perodua QV-E can now be obtained in more Perodua showrooms throughout Peninsular Malaysia. When the…

3 hours ago

Gentari deploys 200kW DC charger at Petronas Seremban 2

Gentari continues to expand its EV charging network in Seremban, following the deployment of two…

6 hours ago

BOMBA investigating fire involving two EVs parked at home

The Fire and Rescue Department (BOMBA) has shared a recent fire incident involving two electric…

9 hours ago

TNB Electron turns on 240kW DC Charger with four bays at Wisma TNB Taiping

Taiping has gotten a new high-powered DC charger with the latest deployment by TNB Electron.…

2 days ago

This website uses cookies.