YouTube is planning a new ad format for their videos, and the new format, called “Bumpers” will feature unskippable 6-second ads in front of videos in the place of the longer, skippable ads we’re used to.
The new ad format was announced through an Adwords blog where they will be replacing the current style of full-length ads. The good news is, the Bumper ads will only run for six seconds tops (sort of like a Vine), which means the people making them will have to get creative in squeezing in content in those tiny ads.
They haven’t announced when exactly they will be rolling out the feature though, but they said that the short form Bumper ads are coming to mobile and tablets users soon.
If you wish to opt out you can pick up either a Google Play Music or YouTube Red subscription which would remove the ads entirely.
What do you think about this change? let us know in the comments.
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