Ad blocking is not something new. It screws over some people who rely on ads to generate income so ad blocking is generally frowned upon but let’s face it, we all do it. Pop-up ads are just too annoying to not use an ad block program.
While many are religious about using an ad block extension for browsing online, when it comes to mobile browsing, most don’t care anymore. Mostly because the process of installing an ad blocker on your phone is just so complicated.
Well, Samsung wants to help you along by adding support for content and ad blocking plugins to their preinstalled web browser.
This updated browser is being pushed to all Samsung phones with Android Lollipop or newer starting today. It will allow users to install helper apps that block ads from websites they visit, similar to Apple’s Safari browser in iOS 9.
The first content blocker available for Samsung’s Internet app is Adblock Fast — which is supposed to be the “world’s fastest ad blocker”. Whether that claim rings true doesn’t matter because it is said that this plugin can decrease the web page load times on Android by 51 percent — makes sense since you don’t have to load the banner/popup ads on a page. Still 51% isn’t a number to scoff at.
A quick search on the Google Play Store, there are several browsers with built-in ad block functions but none of them have been able to really get people to jump over from Google Chrome. Let’s see how well this does.
It is available for Samsung Internet 4.0 and users can download it from the Google Play Store but keep in mind that the Internet version 4.0 is only being pushed out, so it may not be available on your device yet. Oh, and your device needs to be on Android Lollipop or newer.
What do you guys think of this “new” function? Would you use Samsung’s Internet app over Chrome over this? Or maybe you’re already using Internet. Either way, let us know in the comments below.
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