Have you ever looked down at your Apple Watch and thought it was simply waaay too digital? You’re not alone! Swiss watchmaker H. Moser & Cie, who are seemingly appalled by the smartwatch fad, have launched what is essentially a mechanical Apple Watch.
Remember that one guy saying that the Apple Watch looked like it was designed by students? Well, this Swiss company just took making fun of the Apple Watch to a whole new level.
You might have noticed that Apple’s coveted Watch has finally made its way to our shores. If you haven’t, what rock have you been living under?! While many see the Apple Watch as a marvelous piece of engineering, these Swiss watchmakers are unimpressed. So much so they told smartwatch users to “get a life” by upgrading to a mechanical watch.
Oops, we’d better not show them our smartwatch buyer’s guide then.
Dubbed the Swiss Alp Watch, H. Moser & Cie’s light-hearted jab at Apple comes complete with an Apple-esque product video, complete with rotating close up shots and cheesy “revolutionary” one-line product descriptions. There’s even audio of what sounds like someone taking a bite out of an apple. Kind of reminds us of the time Ikea took a jab at Apple, complete with the same type of packaging!.
As amusing as this video is, the Swiss Alp Watch is certainly no joke. Besides being a carbon copy of Apple’s smartwatch, the Swiss Alp Watch comes in 18-carat white gold body that has the same dimensions as the Apple Watch.
It also has a screw-in non-digital crown adorned with an M, which will power on the device with a single twist. Besides that, the watch has a see-through sapphire crystal rear case that allows you to see the watch in all its beautifully-crafted mechanical glory.
As far as features are concerned, the watch (obviously) doesn’t have support for phone calls, heartbeat sensors, text messages or sketching. It does, however, show what H. Moser & Cie calls the “most valuable commodity”: The time. It will “let you reconnect with people by getting out there, meeting your friends and spending time with your loved ones”.
All that intricate engineering will cost you, as the watch — which is limited to 50 units — costs a whopping USD24,900 (around RM109,000) which is a touch more than the Apple Watch Edition, which will set you back RM80,000. Okay, maybe more of a smack than a touch.
Either way, this video shouldn’t be taken too seriously, as The Verge points out because H. Moser & Cie is by no means a large watchmaker. So it’s more likely that this was made simply to be a tongue-in-cheek joke than anything else. It supposedly represents the company’s “resilience” and their “ferocious desire to fight our values and traditions”, embodying everything they believe in.
The important thing is that this is compatible with every device.
