ASUS Malaysia launches the Zenfone Selfie: a dual 13-megapixel smart phone

Taiwanese multinational company, ASUS, has been busy over the weekend with its ZenSensation roadshow – seeing the Zenpad 7.0 be the only tablet, while 4 Zenfones were announced: Zenfone Selfie, Zenfone 2 Laser, Zenfone 2 Deluxe and the Zenfone Go. A headache causing model line-up, that in the past has already been quite a mouthful.

Sharing the same 13-megapixel sensor for its rear and front cameras; same goes for the dual-LED (Real Tone), while the laser auto focus makes its way only on the rear camera. Making this device, surely to be a pocket friendly point and shoot; though we haven’t had time to thoroughly test out the camera.

Selling as a selfie centric device, ASUS has included some camera centered software features to let users take charge of their photography. You’ll see everything on a ZenUI overlay of Android 5.0, that as it is, quite heavily skinned. Adding to an existing slew of addware, the Zenfone Selfie has ZenMotion – a feature that lets you draw an “S” on the screen to open the front facing camera to snap your selfies.

As more Zenfone models become a norm, it’ll be harder to differentiate their devices – at least in terms of aesthetics. Similarly, the Zenfone Selfie looks much alike the Zenfone 2, on the surface for the most part. Internally, it differs by being equip with a 64-bit Quad-core Qualcomm Snapdragon 615 processor, mated to 3GB of RAM and 32GB of internal memory that’s expandable.

The 5.5-inch FHD (1920 x 1080) device has its glass bolstered thanks to Corning Gorilla Glass 4 and supports Dual-SIM LTE networks for cellular connectivity. Battery-wise, it be powered by a removable 3000 mAh battery, that somewhat mediates the problem of lacking ASUS Boostmaster quick charging.

Priced at RM 1,049 (w/ GST), the Zenfone Selfie will be available in 3 colour options: white, pink or blue and potential buyers can expect the device to go on sale sometime this week.

Below are the Zenfone 2 on the left and the Zenfone Selfie on the right. As you can see, although both share the same screen size at 5.5-inch, the Zenfone Selfie is indeed longer; mainly the camera making up the difference.