Nokia is doing a pretty good job at marketing its Lumia range of Windows Phone devices and we see another great example of this in – of all places – Russia.
The campaign called “Amazing Nokia Lift” is like a mini flashmob of sort. Nokia rented an elevator in a Russian mall and covered it completely with Lumia decals. Next to this Nokia branded elevator is a plain looking one. Unsuspecting shoppers are presented with a choice. Choose the Amazing Everyday elevator or the plain looking one. Shoppers were not aware that when they choose the Nokia elevator, amazing things happen.
Take a look.
[via]
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