First, watch the video. Done? Ok good. Now awe in amazement knowing the fact that that video was made entirely using iMovie on the iPad. It’s amazing what such a simple device can do. Just think, if a novice can crack a decent quality video edit, imagine what a pro can do with the the iPad. The possibilities are indeed limitless.
And if you consider that 48 hours of videos are uploaded on YouTube every minute, you can see how the iPad with the new iMovie makes a compelling case for consumers. Videos are the next frontier in user generated content and the new iPad, with its quad-core graphics performance, the 5MP camera with backlit sensor and enhanced optics, and the updated iMovie, is primed to make the most out of this surging trend. Imaging shooting a concert in 1080p, editing it right after and uploading it immediately when you’re done. Or imagine a roving reporter shooting, editing and uploading the content right from the field. Imagine the advantages and potential.
More and more people are uploading videos online and even more want to make their videos look good. Similarly, these same people don’t want the fuss, complication and cost normally associated with full editing suite.
Apple’s combination of easy to use yet immensely powerful software and the gratification of being able to create amazing user generated content so quickly and easily on an intuitive device like the iPad will be the biggest pulling factor for consumers to hit Apple stores come launch day.
In yesterday’s iPad announcement Tim Cook said “Don’t let anyone ever tell you that you can’t create on an iPad”, we can certainly agree with what he said. While we still think that there is still very little to get excited about with the new iPad, overall Apple has once again shown why it is unbeatable in the tablet market segment.
With the iPad and easy to use yet amazingly powerful apps like iMovie, Apple has created the perfect marriage of software, operating system, applications and cloud solutions that all work seamlessly together to give the user a simple yet immensely rewarding and satisfying experience.
And this, ladies and gentlemen is why the new iPad doesn’t need to be revolutionary, because as it is right now, it’s already perfect.
