RIM Creates Mascots to Spread the “Be Bold” Message. We’re Not Impressed

Fact of the matter is, RIM’s not in a good position right now. Its stock price have seen better days, it’s trying hard to shake the “corporate use” image off its BlackBerry brand and at the same time the company has yet to find a way to effectively stop losing market share in the US and Europe. Despite Thorsten Heins (RIM’s new CEO) telling you otherwise, the Canadian tech company is struggling.

If this latest marketing effort is anything to go by, it looks like RIM is desperate as well.

GoGo Girl, Justin Steele, Trudy Foreal and Max Stone, these are the four characters that RIM has recently created as part of its “Be Bold” marketing campaign that took off at the start of the New Year. The story goes, on New Year’s Eve, RIM asked its Twitter followers to describe how they will be bold in 2012. The characters were created based on over 35,000 responses.

We don’t know about you but we don’t think these four fictional characters are going convince anyone to buy a BlackBerry.

To be fair, RIM is currently without a CMO. Heins is looking to find one soon but that still doesn’t excuse the company from launching this – in our opinion – silly marketing stunt.

Enough with the advertising and marketing RIM. Let’s focus on speeding up on the launches of your BB10 devices shall, and make them awesome please.

Head on over to after the jump to get to know these characters a little better.

[source, via]