DiGi yesterday announced the opening of its first DiGi BlackBerry Store. The first of its kind store in Malaysia is a result of a collaboration between DiGi and RIM to bring a BlackBerry-centric consumer experience to Blackberry fans in Malaysia. The 1,100 sqft store is located at the DiGi flagship store at the DiGi 360 Center in SoHo, Mont Kiara.
DiGi sees BlackBerry as a strong contender in the mobile devices market in Malaysia despite RIM’s poor financial and sales performance this year. DiGi’s Head of Retail, Patrick Er says that BlackBerry has a strong product roadmap and a large base of over 1.5 million BlackBerry users in Malaysia, a market in which DiGi wants to strengthen its position.
At the same time, Patrick says that the DiGi BlackBerry store will support “the local BlackBerry user community by providing a spot where BlackBerry enthusiasts can converge, learn and share their BlackBerry experience with each other.”
DiGi and RIM also plan to have monthly BlackBerry related activities at the store.
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