BlackBerry fans, this is it. A new BlackBerry device is coming this year and it appears that the people at RIM have finally realised that to win more customers, a major redesign of its UI architecture is required. But for BlackBerry, things are more complicated because if the new UI brings with it a completely different user experience, RIM run a very real risk of losing a substantial number of its loyal users who have resisted from jumping onto the iOS or Android bandwagon because of the BlackBerry experience. It’s basic, no frills and when you get the hang of it, BlackBerry devices are pretty easy to use for those who like it.
And so we have this, a new series of videos showcasing the new BlackBerry UI on top of the two videos we posted earlier. We like what we see. The interface is contemporary, looks sleek and puts the BlackBerry brand closer to Android and iOS. Heck, we’re intrigued.
Head on over to after the jump for the videos.
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