This has to be one of the cheekiest ads we’ve seen from a local telco. No surprises that it came from DiGi, creator of the famous Yellow Coverage Fellow.
The DiGi print ad puts a cheeky twist to the 1Malaysia theme with its YGF seen being together and nice with Celcom’s Blue Bear and Maxis’ globe logo.
Also in conjunction with Malaysia Day, DiGi is giving free 100 SMS for prepaid top-ups over RM30 made from 14 to 16 September and 15% off all domestic calls to any network made on Malaysia Day.
Good job DiGi.
We think it’s a really nice ad that bring smiles to our faces and a warm fuzzy “aww” feeling in our hearts.
What do you think of the ad?
[source]
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